Wings DMS

Benefits to Company

The company deploying Wings DMS can look to deriving the following value:

• Standardised systems across the entire distribution chain. Having all distributors on the same system, which is pre-defined and approved by the company, has enormous obvious advantages, especially when the software enables distributors to improve their own efficiencies and productivity with the help of the software. It enables the company and the distributors speak the same language, get identical reports from, and exchange information with distributors in the same formats and on the same platform
• The systems deployed with distributors can impose necessary discipline like disability to change product masters, prices etc which is critical for good distribution management
• Distributors' systems can offer invaluable Business Intelligence to companies. This includes data like secondary sales, inventory status and movement, productivity, effectiveness of promotions etc. All this data, when aggregated and summarised, can offer to each manager of the company an insight into the distributors' business which was hitherto not feasible. It helps in improving sales, marketing and production strategies and plans.
• A 2-way communication with distributors enables companies also to download data to all or select distributors like product master changes, price changes etc.

Business Intelligence

The BI generated out of distributors' data is made available by Wings DMS through a web interface to managers according to their own individual hierarchies and territories so that managers get relevant data when needed to manage distributors' businesses better.

Value

Deploying Wings DMS gives huge value to companies. This includes:

• Wings offers a web-based database of all distributors' essential data. Managers can access the system on the internet and get analysis relevant to their own territories directly from the system.
• Companies can easily implement promotion and loyalty schemes with some or all the distributors centrally and instantly.
• Management can track inventory available at distributor points.
• All promotions can be tracked centrally and information is available instantly.
• Key data from distributors which helps the Company in better management becomes available. This includes purchases, sales, receivables, inventories, promotions, loyalty, productivity etc.
• The distributors' operations are managed locally and centrally. Each distributor is given a user code to upload the data from Wings Trade to Wings S&D at the end of the day. The rest of the software is not accessible to the Distributor when he logs in.
• The entire system works on inexpensive dialup or broadband connections in an occasionally connected environment.
• Operations are fully automated and management centralised. Wings S&D takes care of updating new product masters, price revisions, schemes and loyalty points at the distributor end working on Wings Trade and collating the data received from the distributors to generate analytical reports required.
• Generating Salesman Target versus Achievement, Productivity reports etc is done easily
• Maintenance of Outlet Universe becomes possible. Complete Outlet Masters along with classification becomes available.
• Details of churn outlets, new outlets, regular outlets and monthly billed outlets give a unique insight
• Wings S&D now makes it possible for companies to collate loyalty points and dispense claims quickly which earlier took months.

Top view

A top view of the solution is below.

The solution consists of two software products

• Wings S&D
• Wings Trade